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Craig Elbert is co-founder and CEO of Care/of, a digitally-native vitamins and supplements brand focused on creating a personalized experience. Prior to Care/of, Craig led marketing at Bonobos where, over the course of seven years, he helped grow the company from 10 employees to over 250. He has an MBA from Wharton and a BA in English Literature from Dartmouth College. He lives in Brooklyn with his wife and son.
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