Neil Grimmer will agree with the adage “You are what you eat,” but he wants you to know what you are first. With Habit, a personalized meal delivery and health coaching service, Grimmer wants his customers to learn the obvious truth that different bodies require different nutrients and then fine tune their diets by their genetic codes. Neil will share what he has learned about the intricacies of diet and genetics and how that comes together in a business plan. Learn what it takes to bring money, technology and vision into an entirely new way of approaching diet and nutrition.