E-commerce and Main Street commerce are colliding in the aisles at every retailer on the planet, as shoppers peruse the shelves and online deals simulataneously from their smartphones. Linda Shein isn’t just watching that collision; she’s devising strategies for retailers to take advantage of online shopping mentality to create an experience in the store that makes brick and mortar a first choice for consumers. She will share the insights she presents to worldclass retailers in this NBJ Summit talk.