Event

No culture in history has seen the kind of demographic change and mass migration that has transformed China in the past 30 years. Now a new generation raised in that churn of the new norms and new expectations is taking the reins of the world’s second biggest economy. The American millennial is still a mystery to many U.S. companies, but sizing up that generation in China may be even more complicated. Using actual consumer examples and voices, Shirley Huang will share her insights on not just what Chinese millennial consumers are buying, but how they’re buying, where they’re buying and how they are talking to each other in a generation larger than the entire U.S. population.